Simple Tech Brand Center

Brand assets, website concepts, marketing materials, and identity guidelines -- all in one place.

Brand Identity

Core visual elements that define the Simple Tech brand.

Color Palette

#131313
Dark / Primary
#F3F3F3
Off-White
#1D97F1
Blue
#B3DBF2
Light Blue
#C4F50F
Lime Accent

Typography

Heading Font -- Rajdhani

Rajdhani Bold 700
Rajdhani SemiBold 600

Body Font -- Inter

Inter Regular 400 -- Body text for readability and clarity across all materials and platforms.
Inter SemiBold 600 -- Emphasized text and labels.

Brand Values

Approachable

Friendly, jargon-free communication that meets clients where they are.

Empathetic

Understanding each client's unique challenges and concerns.

Reliable

Consistent, dependable service that clients can count on.

Proactive

Anticipating needs and solving problems before they arise.

Logo Usage

Primary White Logo

Primary Logo

White on dark backgrounds

Primary Black Logo

Secondary Logo

Black on light backgrounds

Submark Blue

Submark

Icon-only compact usage

Logo Gallery

Download all logo variants for any use case.

Website Concepts

Eleven design directions for the Simple Tech website. Concept 11 is the current recommendation.

01

Clean Professional

A polished, corporate-friendly design that emphasizes trust, expertise, and structured service presentation. Ideal for B2B audiences.

View Demo →
02

Personal & Local

A warm, community-focused approach that highlights the local Bucks County connection and personal service from Ben directly.

View Demo →
03

Modern Minimal

A sleek, cutting-edge design with generous whitespace, bold typography, and a focus on simplicity and visual impact.

View Demo →
04

SiteGround Modernized

A modern 2026 recreation of the current WordPress site, rebuilt clean and fast. Same warm blue flow, fixed bugs, added missing sections.

View Demo →
05

Marketing Blueprint

Built from synthesized best practices of Robin Robins, MSP Growth Hacks, Marketopia, and 6 other top MSP marketing agencies. ROI calculator, "5 Reasons" framework, comparison table, conversion-optimized.

View Demo →
06

The Real Ben

Story-driven, about-us-focused. Leads with who Ben is, his journey, the tools he's built, his values. The story IS the marketing.

View Demo →
★ 07

The Final (Best of 4 + 5)

The recommended hybrid. Warm local feel of SiteGround + conversion power of Marketing Blueprint. ROI calculator, 5 Reasons framework, real testimonials, full contact form, JSON-LD schema. All review fixes applied.

View Demo →

Round 2 — Expert-Reviewed Concepts

Built from Content Writer + UI/UX Expert + Top Designer reviews, informed by Ben's personal context

★ 08

Trusted Blueprint

Warm blue-dominant. Form in the hero. "Straight Shooter" copy — direct, confident, outcome-led. Designed by a top-10 designer, structured by a UX expert, written by a copywriter. The conversion machine.

View Recommended ★
09

The Trusted Neighbor

Same proven structure as #8 but warmer. Ben's first-person voice. "The Simple Tech Promise" signed commitments. Rounded corners, softer shadows. Feels like a referral from a friend.

View Demo →
10

The Quiet Professional

Ultra-minimal. Bold typography. Massive whitespace. No lime green, no cards, no shadows. 10 sections only. Every word earns its place. The Apple-meets-MSP approach.

View Demo →

Round 3 — Research-Driven Refinement

Deep MSP branding research + logo audit + copy finalization. Charcoal-first, simplified typography, DM Sans font, all recommendations applied.

11

The Refined Direction

Built from deep MSP branding research. Charcoal-first design, DM Sans typography (replacing split font personality), lime green as accent only, Straight Shooter copy + Real Ben origin story, 3-step "How It Works", prominent Nancy Belli testimonial, security-unbundling FAQ, bus-factor answer, transparent comparison table.

View 11a (original) →
★ 11b

The Refined Direction — QA Fixed

Same as 11 with QA review fixes: FAQPage JSON-LD schema added, Cloudflare email obfuscation workaround, team members (Riley + Oliver) mentioned in About section, on-site support added to Essentials pricing tier, Liz K + server-fixer testimonials added (5 total), 4-column testimonial grid, accessibility improvements.

View Recommended ★

Marketing Kit

Ready-to-use templates and campaign materials. Marketing materials (email campaigns, social media, print) are shared across all 10 website concepts.

LinkedIn Profile

Copy-paste ready headline, about section, experience, featured suggestions, and 5 post ideas. QA reviewed, jargon-free.

v2 — QA Reviewed
View Profile Content →

Final Website Copy

All 12 website sections finalized. Straight Shooter + Real Ben merged. QA reviewed for consistency, voice compliance, and factual accuracy.

v2 — QA Reviewed
View Final Copy →

Email Campaigns

Branded email templates for outreach, newsletters, and client communication.

Templates Available
Browse Templates →

Social Media Kit

Profile images, cover photos, post templates, and story graphics for all platforms.

Multi-Platform Assets
Browse Kit →

Print Materials

Letterhead, business cards, flyers, and other print-ready branded collateral.

Print-Ready Files
Browse Materials →

Social Media Assets

Branded templates for consistent social presence.

Profile Picture Templates

Cover Photo Templates

Post Templates

Print Materials

Professional branded collateral for every touchpoint.

Brand Owner

Questions about brand usage or need custom assets?

Simple Tech

Ben Strunk

Owner, Simple Tech LLC