How I Got Here
The honest version.
I started doing IT work around 2012 as "Simple Tech & Web Services." Computer repair, networking, building websites. I kept seeing the same thing over and over: small businesses getting ignored by big IT companies. The 5-person law firm that couldn't get anyone to call them back. The dental office paying for services they didn't need. The nonprofit running on equipment from 2009. These were good people getting a bad deal, and I knew I could do better.
I formalized Simple Tech LLC in 2022 and took an SBA loan to fund real growth. That was a bet on myself. I paid it off in full by August 2025. I didn't grow by running ads or buying leads. Every single client came from a referral. Someone told someone, and that person called me. That's still how it works today. I've never spent a dollar on advertising.
Somewhere along the way, I started building software. Not because I'm a developer. I'm not. But I kept running into the same problem: the tools available to MSPs were either overpriced, overcomplicated, or just didn't fit how I work. So I taught myself to build my own. SimpleAudit. SimpleQBR. SimpleBudget. SimpleMaintenance. ShareSafe. More than ten production-grade applications, all security audited and penetration tested. I built them because I needed them, and now my clients benefit from them too.
My wife Rebekah runs Blue Haven Studio, a web design company. We share office space at Dublin Town Center. Our kids go to the same schools as our clients' kids. This isn't a corporate operation. It's a husband-and-wife team that cares about the people we work with. I stay small intentionally. I'd rather know every client by name than chase growth for the sake of a number on a spreadsheet.
What drives me is pretty simple. I like solving problems for people I know. I like picking up the phone and hearing someone say, "Hey Ben, quick question." I like being the person they trust. That's it. That's the whole business model. Relationships, not revenue.